Brits have an expectation of being able to connect to high-speed internet wherever they go, according to one wireless chief.
Niall Murphy, co-founder and chief strategy officer of wireless provider The Cloud, says that there is now a growing demand for broadband on handheld devices such as BlackBerrys and laptops.
Mr Murphy pointed out that laptops now outsell fixed-line PCs in the computer market as more people want connectivity on the move.
He commented: "Mobile and broadband is how people prefer services, and that is evidenced by the devices people are consuming services through.
"It's creating an expectation that internet services are something that you carry with you in your pocket, something that you expect to ubiquitously access wherever you might be."
Mr Murphy was speaking at the Westminster eForum keynote seminar: Next Generation Broadband, where funding for the estimated £15 billion cost of deploying next generation broadband in the UK was also discussed.