O2 has spruced up its mobile broadband offerings with the launch of a pay-as-you-go option.
Owners of O2's mobile broadband dongles will now be able to purchase a day's worth of services for just £2.
The announcement means customers can access the operator's 3G network on a non-contract basis, purchasing a day's worth of connectivity, or alternatively, £7.50 for a week, with a month's access costing £15.
Speeds of up to 3.6Mb will be available to those taking any of the deals, with Wi-Fi access for the time-period purchased coming as standard.
Peter Rampling, O2 marketing director said: "Last month we stated our intention to clean up the mobile broadband market and give consumers the fairest and most honest deals.
"Our O2 Mobile Broadband Pay & Go will appeal to those customers who want to snack on the internet without the need to commit to a long term contract."
The provider has also highlighted the success of its recently-launched coverage checker and 50-day Happiness Guarantee in line with its efforts to become more customer-focused.