The broadband-providing cable which will stretch across the Atlantic from the US to Northern Ireland is a good illustration of how high-speed internet can help business.
That is the view presented by broadband commentator David Allen of Tech Watch, who has highlighted the £28 million project.
A submarine cable will attach to the Hibernia North Transatlantic cable 22 miles off the coast, greatly improving telecommunications between Northern Ireland and the US and speeding up broadband.
"If ever there was a prime example of how better broadband can improve business and therefore help the economy, is has to be the recent addition to the broadband network in Northern Ireland," was the assessment of Mr Allen.
British prime minister Gordon Brown recently stressed the importance of broadband in reviving the flagging economy.
In an interview with the Observer, Mr Brown hinted that public money could be used to develop the high-speed broadband infrastructure in the UK.