Virgin Media customers could be offered broadband connection speeds of up to 150Mb in the future.
However, the broadband internet provider's chief executive Neil Berkett has said that even though the milestone is achievable, there is no pressing need for such speeds.
By the time BT completes its own next-generation broadband network in 2012, Mr Berkett has suggested that Virgin Media could be offering speeds in excess of the 60Mb which will be offered by its rivals.
"As we work with application providers, and content providers... there will be a natural point where we upgrade," he told the BBC.
Continuing: "If BT were to meet the time frame they have suggested - of finishing by 2012 - I would see us as having much, much faster upstream speed, running at a minimum of 100Mb downstream and possibly more."
Virgin Media currently offers price plans for 10Mb, 20Mb and 50Mb broadband packages.