Trade unions have criticised plans from Virgin Media to award bonuses to executives following recent job cuts.
The broadband provider announced 2,200 redundancies and introduced tariff increases for customers, sighting costs as a major factor.
Unions are therefore critical of news that 100 per cent bonuses have been approved for certain executives.
The Communications Workers Union has suggested that given the recent redundancies, executives should forego the pay increase.
However, a spokesman for the ISP said that the bonus plan was announced last year and is part of a wider initiative to improve performance.
"Virgin Media is in the middle of an ambitious, long-term programme to radically transform the business and improve our customers' experience," he told the Telegraph.
"Our bonus plan and the organisational changes we announced last year are both integral parts of this programme."
Virgin Media was recently rapped by the Advertising Standards Authority (ASA) over a promotional campaign which claimed all users could experience broadband speeds of 10Mb.