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Businesses in rural areas cannot afford to be without a reliable broadband connection, an MP has argued.

Stephen O'Brien, Shadow Health Minister and MP for Winisford, has stressed the importance that high-speed internet has for businesses and people who work remotely in rural parts of the country.

Speaking to the Mid Cheshire Chronicle, Mr O'Brien explained that several of his constituents have voiced their concerns over the connection currently available to them.

He explained that many people are "fed up" because their broadband service is either unreliable or too slow.

"As the recession continues to deepen, it is important rural businesses can maximise the potential speedy broadband can offer," the MP noted.

Mr O'Brien made his comments in response to the Country Land and Business Association's campaign for rural areas to have improved broadband services.

Earlier this month, the organisation launched CLA Rural Broadband, a new satellite broadband service for rural communities, in conjunction with broadband provider Eurosat.

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