Cheap broadband provider and Carphone Warehouse subsidiary TalkTalk has introduced a new service that slashes the cost of setting up a broadband connection for home movers.
The new service, dubbed TalkTalk Home Mover, halves the cost of establishing a broadband connection to £59.99 for new customers – down from the previous rate of £120 charged by BT. Meanwhile, existing customers of the UK broadband supplier will pay just £29.99 for their new connection.
TalkTalk claims that the service will also make the process of moving significantly more convenient. This is because under the previous procedure, consumers who are moving house into a non-fibre optic broadband area would first have to sign up to BT before they could switch their service to another company. They would then have to cancel their existing contract and sign up for a 12-month broadband deal with BT.
In turn, this contract would then have to be terminated by the person moving to enable them to transfer their custom to another provider. In so doing, however, they would automatically incur a charge of £120.
Wendy Becker, managing director of TalkTalk, said: "Customers have more than enough to worry about when moving home, so we're pleased to be able to take the hassle – and a lot of the cost – out of the process of getting your home phone and broadband up and running."
News of TalkTalk’s move comes after it recently agreed to acquire Tiscali for £236 million. The deal, which ought to be completed by the end of June pending regulatory approval, will create the UK’s largest consumer broadband provider with a customer base of 4.25 million.
TalkTalk claims that the acquisition will bring with it a range of benefits for former-Tiscali customers. These include lower cost phone calls, as well as “higher bandwidth, greater capacity and advanced services”, which will make it "easier and faster to use the internet”.
The company has previously built its expansion strategy on simplifying its broadband offers. This saw the introduction last year of its Essentials home telephony and broadband package, which it claimed represented a revolution in the UK market by clarifying charges and services for customers who are confused by over-complicated deals from rivals. The offer, which also includes reduced call charges, is priced at £6.49 per month with an additional charge of £11.25 per month for line rental.