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Response to Ofcom's broadband speed report continues with one newspaper claiming the study shows that Scots are happy with slow connections.

According to the Herald, typical Scottish consumers paying for an "up to" 8Mb connection suffer some of the slowest speeds in the UK and would barely be able to stream a high definition programme on BBC iPlayer.

Despite this fact, the Ofcom report suggested that the vast majority are content with their current service, with very few thinking about switching.

In fact, just nine per cent of people were fed up with the speed and quality of their broadband connection, the study indicated.

Much of the reaction surrounding Ofcom's findings centre on the discrepancies between advertised and actual speeds, a distinction that relies on the phrase "up to".

However, the Advertising Standards Agency has confirmed that it is satisfied for the stipulation to be used by broadband marketers.

"It is also common with all technology to claim the maximum capacity, while using some of that capacity to run an object," a spokesperson said.

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