Using comparison services to assess the suitability of broadband deals can give customers "substantial savings", it has been suggested.
In its Pennypincher column, the Daily Telegraph has claimed that those who are able to guide themselves "through the maze of different packages" often tend to get the best value.
The newspaper added that people should also consider all of their options, as bundling broadband with other products could help them save over £300 a year.
"Bundling your services, which means getting your broadband, home phone and television package from the same provider, could also lead to substantial savings," it explained.
Last week, Ofcom gave BT the green light to offer new discounted bundles of broadband, home phone and digital TV services.
The regulator removed a piece of legislation covering the fixed-line telephone market which allows the provider to offer the deals for the first time.