Virgin Media has been forced to apologise to residents in Whitchurch after it mistakenly informed them they could get 50Mb fibre-optic broadband.
The broadband provider sent a press release to the Whitchurch Herald a few weeks ago, which the newspaper published a story on after checking all the facts with Virgin Media.
After the firm received a number of enquiries from potential broadband customers about the 50Mb fibre-optic service, the company was forced to admit it did not mean Whitchurch in Shropshire and that local people cannot get the broadband service.
Alison Weir, spokeswoman for Virgin Media, told the newspaper: "We have to apologise to those in Whitchurch who thought they could get this service. It was an error on our part."
It was recently claimed that Virgin Media has been experiencing a surge in demand from consumers for its ADSL service as people switch from BT Broadband onto its own copper wire service, reported the Register.