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Broadband provider Sky has had one of its advertising campaigns banned by the Advertising Standards Authority (ASA).

The company has been told it must scrap the marketing efforts, which related to its broadband and phone bundles, as well as its digital TV service, after the body claimed suggestions made in it could be misleading.

One issue was linked to the fact that the cost of the company's TV package was to rise shortly after a promotion claimed a bundle made the service available for £16.50 a month.

In addition, the second ruling was made after rival broadband provider BT claimed it was wrong to state customers could cut their phone bills by 50 per cent by switching to Sky.

The issue was upheld as information included on the promotion was deemed to mislead customers as to how the savings are made.

News of the ASA's rulings has come after Sky experienced problems with the launch of its online broadcast service on Microsoft's Xbox Live platform.

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