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The online broadcast of England's recent World Cup qualifier against Ukraine has been deemed "extremely successful" by the company behind it.

Perform has stated that no technical issues were reported during the game and, while the Three Lions slumped to a 1-0 defeat away from home, a post-match survey highlighted that 89 per cent of viewers would watch a sports event online again.

Nearly nine out of ten people also claimed the picture quality was satisfactory or better and 93 per cent suggested they were happy with the customer support available.

Andrew Croker, Executive Chairman of Perform, said the event was a "groundbreaking project".

He added: "An innovative marketing approach particularly with national newspapers, betting and internet service provider affiliates meant that we were able to get this out to a broad audience and make it a huge success."

Pay TV company Setanta's fall into administration led to the rights for the England away game becoming available.

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