All business broadband providers should follow the same customer service benchmark, according to Easynet Connect.
The internet service provider has revealed that it has collaborated with the Communications Management Association to increase debate over whether a single reference point is needed on the issue.
Easynet would like other companies to put forward their views on the issue, which could lead to the use of a pre-existing standard called the Net Promoter Score.
Harry Eastman, Operations Director of Easynet Connect, said: "We've been using the Net Promoter Score internally for a few years now.
"Since adopting it our score, and therefore the customer service that we actually deliver, has improved significantly in just a few years."
Last month, Easynet Connect launched its new 8Mb SureStream service for small and medium-sized businesses.
The leased line equivalent service is available for £399 a month, which works out at less than £5,000 a year.