Broadband users in the UK should have more guarantees over the quality of internet services they receive, the Local Government Association (LGA) has claimed.
According to the organisation, the government should look into giving homes and businesses a legal guarantee on the speed of broadband they have access to, reports the Daily Telegraph.
It is hoped that such a move would mean that internet users in rural areas would have the same quality of service as those in suburban or inner-city locations.
Keith Mitchell of the LGA told the newspaper that many people now regard broadband as "an essential".
"From doing business, to banking online, accessing information or just downloading music, high speed broadband would change the lives of people and boost businesses in rural areas across the country," he added.
A recent poll published by ISPreview.co.uk found that 42 per cent of people regard the quality of broadband connections as a more important issue than the speed of their service.