Sky has teamed up with LG in a deal which brings the launch of its new 3D digital TV channel a step closer.
LG is supplying Sky with 15,000 3D-ready TVs, which the latter will then install in a range of public venues that are set to broadcast live sports events in the format in the next few months.
The deal is an extension of the firms' previous work together, when LG supplied such TVs to Sky when it broadcasted the Premier League match between Arsenal and Manchester United in 3D at selected venues across the UK.
According to Havis Kwon, Executive Vice-President and Head of the LCD division of LG, the new format will bring fans closer to the action.
"These partnerships will help consumers become more familiar with 3D TVs and that can only be a positive for the industry and innovation," he added.
As well as being compatible with LG sets, Sky's new 3D channel, which will be available to households later this year, will also be compatible with TVs from manufacturers including Sony and Samsung.