Subscribers to Virgin Media's broadband TV deals will be able to access a new children's channel from April, it has been announced.
The company has struck a deal with Turner Broadcasting which will allow it to make pre-school channel Cartoonito available to its 3.7 million digital TV customers for the first time.
Set to be available to L and XL subscribers, the channel features series including Fireman Sam, The Care Bears and Hi-5, while some content will also be added to the on-demand service.
Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, said the launch of channel would mean families are "spoilt for choice".
She explained: "Kids already have access to some of the best shows on demand and our expanded line up from Turner Broadcasting will let kids enjoy their favourite shows at any time of the day, morning or evening."
Virgin Media recently announced it is also adding series including Hannah Montana and The Wire to its on-demand service this month.