Broadband provider 3 has launched its new In Car Wi-Fi service at The Gadget Show in Birmingham.
The internet service provider has introduced a compact modem for vehicles based on its popular MiFi device, allowing travellers to access the web on the move.
Users are able to create a personal Wi-Fi hotspot to connect to the internet on Wi-Fi enabled devices such as the iPod Touch, Nintendo DSi XL and netbooks.
David Kerrigan, Head of Internet Services at 3, said the broadband provider is constantly looking at new products and services to connect customers in more places both at home and on the move.
He added: "Our research suggests that over 25 per cent of the population are interested in having the internet in their cars, with families and travelling work colleagues showing the most interest.
"Mobile workers can check traffic information and email on route to a meeting and kids can social network or download tracks to an iPod Touch while on a road trip."
The In Car Wi-Fi kit is priced at £59.99 and includes a MiFi Huawei wireless modem, a mains charger, in-car charger, windscreen holder and 1GB of data.