Web giant Google has confirmed plans to launch a new internet-based television platform.
The company, which is renowned across the globe for its search engine technology, is working with Sony and Logitech to create new TVs and set-top boxes which will have access to the service.
It will allow users to enjoy traditional TV content alongside online video and websites at the touch of a button.
Salahuddin Choudhary, Product Manager for Google TV, said the aim is to combine broadcast services with the "freedom and power of the internet".
He added: "Your television is also no longer confined to showing just video. With the entire internet in your living room, your TV becomes more than a TV - it can be a photo slideshow viewer, a gaming console, a music player and much more."
Earlier this week, the Office of Fair Trading gave the green light to the Project Canvas scheme, an internet-connected platform backed by BT and TalkTalk.