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Internet service provider O2 and its subsidiary Be Broadband have reached another consumer landmark, it has been announced.

The firms' combined fixed-line broadband subscriber base increased from 591,514 to 600,000 between the final quarter of 2009 and the first three months of this year.

However, latest company results reveal that consumer take-up of O2 and Be Broadband deals has slowed significantly since the early months of 2009, reports ISPreview.

The latest quarter-on-quarter increase of 8,486 subscribers was dwarfed by the rise of 64,388 witnessed between the third and fourth quarters of last year.

O2 has shown a desire to expand its web-based operations in recent months, with moves to provide mobile broadband services on the Apple iPad a key part of its current growth strategy.

The broadband provider announced this week it will offer tablet users a 500MB data plan for £2, while 1GB and 3GB monthly allowances will also be available for £10 and £15 respectively.

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