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An increase in the number of fixed broadband subscribers helped Vodafone record strong profitability during 2009-10, it has been reported.

Latest company accounts reveal that the internet service provider (ISP) suffered just a 4.7 per cent drop in revenue last year, a better-than-expected fall following a tough 12 months for the telecoms sector.

Boosted by increased data traffic and broadband uptake, Vodafone's annual profits stood at a still-healthy £8.7 billion for the year to March 31st.

Overall annual revenues for the Newbury-based were reported to be £44.5 billion.

The ISP's Chief Executive Vittorio Colao commented: "Vodafone's financial results exceeded our upgraded guidance on all measures.

"Revenue trends have improved again in the fourth quarter, driven by growth in mobile data and fixed broadband."

Vodafone recently announced it will be offering broadband deals on the Apple iPad upon the product's launch in the UK.

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