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Internet service provider 3 has spoken out over why it believes its own data plans for Apple's iPad are better than rival companies' offerings.

Talking to TechRadar, 3's Sales and Marketing Director Marc Allera said the firm's "pure" mobile internet network means the company can offer the "best value" to consumers.

He added that, in comparison, other providers tend to view mobile data as a substitute for declines in voice revenue, which is why costs tend to be higher.

"Our 15GB for £15 [mobile broadband] plan is on a 24-month contract, and our philosophy [for the iPad] is not to tie people in, rather allow users to 'snack' on the internet with 30-day rolling contracts," he explained to the website.

Apple recently confirmed it has sold over two million iPads in less than 60 days since its US launch.

The system is now available in a number of countries, including the UK, Canada and France.

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