Internet service provider TalkTalk has revealed that its latest drive to raise funds for autism charity TreeHouse is underway.
The company's Commercial Director Tristia Clarke has outlined on the firm's official blog that it is looking for people to help it raise £150,000 for the organisation through social networking websites.
According to Ms Clarke, the aim of the scheme is to get web users to add a speech bubble to their Twitter picture or create a Facebook profile image featuring one of five facts about autism.
Discussing the scheme, she said: "Whichever one you choose, you will help your friends and followers realise just how little is known about this neurological condition."
TalkTalk will then pledge £1 to TreeHouse for every person who gets involved.
Originally established in 2003, TalkTalk has grown to become one of the UK's best-known broadband providers.
The company has over four million broadband and phone subscribers in the UK.