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Broadband provider Virgin Media is set to add 3D services to its TV deals in the coming months, it has emerged.

Talking to the Daily Telegraph, the firm's Executive Director of Digital Entertainment Cindy Rose has revealed that details of the company's ambitions in terms of 3D will be outlined later this year.

She also revealed that the broadband provider intends to launch its music download service, while it is planning to up promotional activity in relation to its TV service.

"There'll be an increased amount of advertising around on-demand content, plus a new market around advertising in the service's search bar," she explained to the newspaper.

"There will also be an opt-in advertising service which will allow us to serve more targeted adverts – based on people's activity across the service."

Virgin Media recently confirmed it is to amend the price at which it offers Sky channels through its TV service from the start of July.

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