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Broadband provider Orange has criticised a ruling by the Advertising Standards Authority (ASA) in relation to one of its promotions.

The marketing regulator called on the company to no longer run with an advert which claimed that its 3G network offered better coverage than rival mobile broadband providers.

While Orange stated that the claim was based on population coverage, the ASA suggested the promotion was "ambiguous".

Talking to eWeek Europe UK, an Orange spokesperson said the firm accepted the ruling but felt the decision would gag it from talking about the quality of its coverage.

"What's of most frustration is the company who raised the complaint, 3, have themselves started to use the same claim that we have been banned from using - the biggest 3G network by population," the source added.

Orange has confirmed it is now officially integrated with T-Mobile and will be known as Everything Everywhere from today (July 1st).

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