Internet service provider (ISP) Orange looks set to become the latest company from the broadband industry to join the Project Canvas TV scheme, according to reports.
The company, which offers both home and mobile broadband services, is believed to be in talks with the venture over signing up as a new partner and replacing Five, which pulled out of the project recently.
According to the Guardian, TV services have interested Orange for some time and a source suggested that the company is keen to have a hand in a UK-based broadcast platform.
"They wouldn't want to be the only 'to consumer' provider of fixed broadband without a TV component," an industry source suggested.
"It shows that triple play [offering a bundle of products to consumers] is so important in this market."
Details of Orange's reported interest in Project Canvas have come after the Daily Telegraph reported that TalkTalk has suggested it may offer access to the TV service as part of its broadband bundles.