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Sky has published the latest advert in its Happily Ever After campaign, pledging to offer cheaper broadband than its main rivals.

The Snow White-themed ad sees a subscription TV customer seek advice on how to reduce their monthly bills.

"Mirror, mirror on the wall, I'm a Sky TV customer wishing to save on my BT broadband, line rental and inclusive calls," the consumer says.

In response, the mirror claims it is "a piece of cake" to access an improved deal, by bundling all three services on a Sky package.

According to the internet service provider, Sky TV, phone and broadband bundles allow BT customers to save up to £230 per year.

Other fairytale characters to have featured in Sky's latest promotion include the Frog Price, the Giant from Jack and the Beanstalk, Little Red Riding Hood and the Wolf.

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