The i3 Group's plans to use the sewage system in Bournemouth to carry its super-fast 100MB fibre optic broadband network around the city have been quashed.
Wessex Water, which has responsibility for the sewers, cited both technical and business-related grounds for its decision not to give the plans the go-ahead, IPReview.co.uk reports.
This set-back could be considerably costly for the internet service provider as laying fibre optic cables through existing underground sewers is significantly cheaper than digging up roads.
Back in July, Fibrecity Holdings, part of the i3 Group, asserted that consumers are only getting about half the advertised broadband speed they are paying for because antiquated copper networks designed to support telephone calls are being used to deliver internet data.
"In my opinion, the only way to ensure guaranteed speeds for consumers is to build commercially viable fibre to the home networks," said Elfed Thomas, chief executive officer of the i3 Group.