Orange has signalled its intention to re-establish itself in the fixed-line broadband market by revamping its product range.
The mobile broadband specialist, which has been shedding home web customers for some time, is attempting to reverse the trend by launching three new broadband deals.
Orange has introduced packages offering broadband and off-peak calls, broadband and anytime calls, plus a standalone web service deal, in a bid to maximise consumer choice, reports ISPreview.co.uk.
On Orange Broadband & Off Peak Calls, subscribers can enjoy up to 20Mb download speeds, unlimited data usage – albeit subject to a fair usage policy – plus free off-peak UK phone calls and security software.
For existing Orange customers living in network areas – those able to benefit from BT's copper network - the monthly price on an 18-month contract is £7.50, rising to £12.50 for non-Orange mobile users.
Outside the networked area, customers are charged £17.50 and non-customers £22.50 each month, although a three months free offer does apply to all new subscribers.
Customers seeking 24/7 use of their landline may be interested in the Orange Broadband & Anytime Calls, which offers the same package features although without restrictions on free calling times.
This package is priced at £10 or £20 for existing customers depending on their home location, and £15 or £25 for non-Orange subscribers.
With both new broadband deals, a line rental fee of £11.50 per month applies, however, this cost can be avoided on the 18-month, 20Mb Orange Simply Broadband standalone deal.
Again, Orange customers pay £10 or £20 depending on whether they live within the network area, with non-customers charged at the higher rate of £15 or £25.
The internet service provider (ISP) will be desperate to see high levels of consumer interest in the new products, after what has been a tough period for its fixed broadband arm.
A negative perception of Orange's network among consumers and reports of poor customer service have continually blighted the ISP, fianlly causing it to give up its own stuttering network to BT earlier in the year.
Despite the millions invested in line unbundling, Orange's vice-president of strategy Bruno Duarte described the firm's performance as being "poor", and its network as being in serious need of further investment.
But with the T-Mobile merger opening new doors for the firm, and BT's high-speed infrastructure now at its disposal, the ISP will have high hopes of a turnaround in fortunes.
The new broadband deals form an integral part of Orange's revival plan, and the firm will be hoping for high levels of consumer interest in the coming weeks and months.