Internet service provider (ISP) Eclipse has called on BT and Virgin Media to end their war of words over super-fast broadband.
Both companies are currently rolling out fibre-optic technology in a bid to boost consumers' downloading capabilities across the UK, with Virgin Media's 100Mb fibre broadband service set to launch next month.
BT Infinity – which by virtue of the ISP's larger network should benefit more UK customers - is also set to offer super-fast broadband, with rival firms able to provide services over BT's fibre network on a wholesale basis.
However, Virgin Media is not currently required to offer wholesale access to its fibre network, a fact that BT is less than pleased about.
Clodagh Murphy, Director of Eclipse Internet, said that although it makes great reading seeing two internet heavyweights battle it out, "customers are getting sick and tired of the major ISPs slugging it out over who has rolled out the service first".
"What's important to customers is getting proactive information from their ISP around how they can get the most out of their broadband usage limits."
She said that whatever the outcome of the Virgin/BT spat, "it is high time the industry thinks about how the customer can make the most of faster broadband".