Virgin Media's attractive six months half-price broadband deal is not merely restricted to new customers, the firm has explained.
The internet service provider (ISP) is also enabling existing subscribers to receive half a year's worth of reduced bills if they upgrade their contract.
Any customer who moves onto an XLTV package or adds broadband services to their current bundle can also reap the benefits of the deal.
Virgin Media said it is "great news" that more people will have the opportunity to reduce their household bills over the winter, while receiving "amazing entertainment".
The ISP was referring to its subscription TV, home phone and broadband bundles, which it claims offer the fastest download speeds in the UK at present.
This will certainly be the case for those consumers signing up for 100Mb fibre broadband, which is scheduled to launch next month.
Customers registering for one of Virgin Media's current broadband bundles can access speedy fibre-optic web services, 65 TV channels and unlimited calls to UK landlines and Virgin mobiles in one single package.