Businesses in Stourport will benefit greatly from the arrival of high-speed broadband in the town, according to the local Member of Parliament.
Conservative MP Mark Garnier was commenting after internet service provider BT announced plans to upgrade the Worcestershire town's broadband network.
The firm will deliver broadband speeds of up to 40Mb to Stourport by spring 2012, with more than 9,000 companies and households set to benefit.
Mr Garnier said BT's pledge was "an important development" for the town, reports the Kidderminster Shuttle.
"Increasingly, when considering where to relocate, businesses and individuals frequently look at broadband access," he added.
"This announcement brings Stourport into the communications 21st century and contributes to Stourport being a great place to live and work."
BT recently announced plans to link 42 market towns across the UK to its next-generation broadband network, as part of its £2.5 billion infrastructure investment.