Households in rural Cambridgeshire will soon be able to access broadband speeds on a par with those available in South Korea, it has been claimed.
Vtesse Broadband has deployed fibre-to-the-home (FTTH) broadband in the village of Broughton, using a network of telephone poles.
Consumers can currently sign up for 10Mb broadband deals for £25 per month, or pay £55 for 100Mb – although the network links are capable of 1Gb.
Aidan Paul, Chief Executive at the internet service provider, said the close proximity of Broughton to Vtesse's fibre network made it relatively cheap to bring FTTH broadband to the village.
"Our community fibre distribution model uses telephone poles to carry dedicated fibres from our local broadband exchange directly to each home," he explained.
"We think that the combination of fibre overhead pole delivery to consumer premises and gigabit speeds is a UK first."
Virgin Media is in the process of rolling out a larger fibre broadband network – capable of supporting 100Mb broadband speeds – around its cabled areas of the UK.