Be Broadband could be set to shift its focus away from consumer web services towards the delivery of business broadband deals.
Chris Stening, the newly-appointed Managing Director at the internet service provider, said he would be looking to promote the firm's wholesale business over the coming months.
Be has historically placed greatest emphasis on home broadband products, but recently launched networking arm Be Wholesale.
"Our superior quality network with proven reliability means that it's truly built for business applications such cloud computing, VoIP and HD video conferencing," Mr Stening said.
"We're the newest competitor in the wholesale broadband market and, backed by O2/Telefonica, we offer a refreshing, credible and reliable alternative to the current incumbent providers."
Mr Stening recently replaced Tom Williams as Managing Director of the broadband provider, who last year took over Felix Geyr's role at the head of the company.