Skip to main content
Jump to navigation
Other 2 news

Consumers may soon be given the opportunity to have their say on the controversial topic of broadband speed advertising.

Since last year, the Broadcast Committee of Advertising Practice (BCAP) has been investigating whether internet service providers (ISPs) have mis-sold broadband deals in the UK, having exaggerated their download capabilities.

BCAP was asked by the Advertising Standards Authority (ASA) to take a closer look at the UK broadband market, and has since been carrying out a private review.

However, reports suggest the committee is ready to launch a public consultation, which would give broadband subscribers an open forum to air their views.

The ASA commented: "Many of us will have seen advertisements for broadband claiming that the service speed is 'up to' a certain Mb per second.

"But the actual service consumers experience is often different."

Last year, leading ISP Virgin Media – which has recently launched a fibre-optic network capable of delivering 100Mb broadband speeds – criticised rival broadband providers for making unrealistic claims about their capability of their deals.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

Search news