Internet service provider (ISP) Orange has launched a new price promise for its home broadband and landline call customers.
The broadband provider's price commitment will see it automatically lower monthly subscription rates should a particular broadband deal reduce in price in the future.
As a result, subscribers will be able to receive the cheapest home broadband services available with the ISP, regardless of when they signed up for their broadband deal.
Bruno Duarte, Vice-President of Home Broadband at Orange, said: "We realise that times are financially hard for many and that several of our rivals are actually increasing the price of their service this new year.
"So we want to reassure our customers that we'll do all we can to maintain our best value offers, and what better way than with a price commitment that really does show we mean it."
The broadband offer applies to Orange's Broadband & Off Peak Calls and Broadband & Anytime Calls packages.