Mobile broadband provider Vodafone is enabling its existing customers to take out cut-price dongle subscriptions.
The internet service provider (ISP) has placed its USB modems on a lower price tariff for customers who already have a mobile phone contract with the firm.
Vodafone hopes the price cut may encourage more consumers to seek mobile broadband services, enabling them to access the internet on the move.
A 1GB dongle, available on an 18-month contract, is now priced at £7.66 per month for existing customers, compared to £10.21 for new subscribers.
The ISP's 3GB contract option sees Vodafone customers charged £12.77 compared to the standard fee of £15.32, while further savings are possible with a 5GB dongle.
Subscribers can save more than £5 per month with this latter option, paying just £20.42 for a 5GB data allowance as opposed to £25.53.
Existing customers can also enjoy cheaper pay-as-you-go mobile broadband, with a 500Mb allowance costing £2.04 per pay, rather than £3.06.
Vodafone says its 3G network covers 80 per cent of the UK and continues to increase in scope all the time.
"You'll usually get between 1Mb and 4Mb in our 3G signal areas – even at the busiest times," the ISP said, referring to its download speeds.