Internet service provider (ISP) Plusnet has launched a new fibre-optic broadband service, which will become available on April 19th 2011.
The Sheffield-based broadband provider will offer up to 40Mb Plusnet Fibre broadband deals, increasing the range of online options for home broadband users.
On average, broadband subscribers will be able to treble their downloading capacity, allowing them to fully participate in the digital revolution with HD, catch-up TV, online games and video chat among other advanced web services.
With Plusnet Fibre trials, 74 per cent of broadband customers who previously experienced speeds of 2-12Mb said they now receive speeds of 30Mb or more.
And access to the next-generation technology has encouraged 75 per cent of trial participants to increase their internet usage, the ISP reported.
Some 88 per cent of respondents said they now watch catch-up TV through the Internet, 13 per cent have started working from home and ten per cent have bought a second computer to fully capitalise on the benefits of their high-speed broadband deal.
Jamie Ford, Chief Executive Officer at Plusnet, noted that 96 per cent of fibre broadband participants would recommend the service to their friends.
"This will really benefit households where there are several users and with increased speeds, it makes it possible to download a 30 minute TV show in less time than it takes to make the cup of tea to enjoy with it as you sit down to watch," he stated.
Home broadband customers have the option of signing up for Plusnet Value Fibre at £16.49 per month, or Plusnet Extra Fibre for £21.49 per month.
Value Fibre offers a 40GB usage allowance, with unlimited downloads between midnight and 08:00, a free wireless broadband router, access to a customer services hotline and basic IT security software.
Consumers registering for Extra Fibre on an 18-month contract can take advantage of all the same features, plus a generous 120GB peak-time usage allowance.
In the UK, more than four million premises already have access to fibre-enabled broadband services, with two-thirds of premises set to be connected by the end of 2015.