Broadband campaigners in Burton-on-Trent are to establish a new website, as part of continued efforts to secure BT infrastructure investment.
The website will feature online petitions, maps evidencing the town's patchy broadband coverage and an internet speed-testing device.
Ian Page, who orchestrated Burton's Race to Infinity campaign in autumn 2010, will operate the website, reports the Burton Mail.
Burton failed to secure enough votes to guarantee a fibre broadband upgrade in the online competition, but campaigners are continuing to press the case for local investment.
"BT has basically said that if enough people make enough noise, they will get faster broadband," Mr Page stated. "We can bully BT into giving us this."
Burton MP Andrew Griffiths has backed the campaign, and also endorsed the new website.
"We need to gather as much support as possible to demonstrate to BT that there is a real and urgent need for 'super-fast' broadband in Burton," he stated.