Virgin Media is continuing to extend its ultra-fast fibre broadband network across the UK.
According to the broadband provider, a quarter of UK households are now capable of signing up for the firm's 100Mb broadband services.
Some 6.5 million homes are within Virgin Media's networked areas, and the firm remains on course to complete its fibre rollout by mid-2012.
Once complete, almost 13 million UK households will be able to sign up for 100Mb broadband with the service provider.
Virgin Media said its cutting edge broadband service is "catalysing the adoption of ultra-fast broadband services across the UK", while also making a significant contribution to the government's objective to deliver the best broadband in Europe by 2015.
Households in 160 different locations can now take advantage of Virgin Media fibre broadband, highlighting the pace of progress since the network rollout began in December 2010.
Initially just four towns – Heckmondwike, Farnborough, Colchester and Barry – were hooked up to the firm's ultra-fast broadband network, but many others have followed over the last seven months.
Jon James, Executive Director of Broadband at Virgin Media, said Virgin Media has consistently led the greatest developments in broadband in the UK.
"We're proud to continue this tradition with the rollout of our 100Mb service. But we're not stopping there - we continue to develop broadband technology with trials for 200Mb taking place across the country and we have deployed a cutting-edge 1.5Gb cable broadband trial in East London," he stated.
"Only Virgin Media has the network to drive forward the UK's digital economy, giving Brits a true world-class digital entertainment service at their fingertips."
UK households can take out a 100Mb broadband package with Virgin Media for just £35 per month when taken with landline services.
Standalone 100Mb broadband prices start at £45 per month.