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Fierce competition in the UK broadband market is helping to keep costs low for consumers, it has been claimed.

Alex Hollingdale, Director of Product Management at TalkTalk, said UK consumers currently benefit from "some of the lowest prices around" for broadband and home phone services.

He said that TalkTalk itself is committed to delivering value for money, noting that the firm consistently challenges itself to give customers the service they deserve.

Mr Hollingdale claimed that significant savings are possible to households willing to switch to a TalkTalk broadband deal – up to £230 over an 18-month contract.

Consumers currently have an added incentive to sign up for a TalkTalk broadband deal.

At present, the broadband provider is offering three months' free service on its TalkTalk Essentials and TalkTalk Plus broadband deals.

Back in May, Ofcom announced a number of changes to its regulations geared at encouraging consumers to consider switching broadband providers.

Service providers will no longer be able to tie subscribers to lengthy contracts, which Ofcom Chief Executive Ed Richards said may urge more people to consider alternative products.

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