Virgin Media has completed the sale of its shares in UKTV, one of the UK's leading multi-channel television programming firms.
Scripps Networks Interactive has purchased the broadband provider's 50 per cent stake for a sum of around £100 million.
The other half of the company belongs to BBC Worldwide, the commercial arm of the national broadcaster.
Formed in 1997, UKTV currently attracts about 36 million viewers a month across its portfolio of lifestyle, entertainment and non-fiction channels.
UKTV brands include Home, Good Food, Dave, Watch, GOLD, Alibi, Eden, Blighty, Yesterday and Really.
Neil Berkett, Virgin Media's Chief Executive Officer, said the UKTV sale would enable the broadband provider to shift its attention elsewhere.
"This will allow us to continue to focus on providing a transformative experience for our customers by developing our core strategic strength - the UK's leading digital network - alongside our leading entertainment services."
Last month, it was revealed that Virgin Media lost 36,000 cable customers in the three months to June 2011, bringing the total number of subscribers to 4.8 million.