Virgin Media could be set to follow the lead of its main rival by launching a wireless broadband network in London.
The broadband provider is believed to be actively considering providing public Wi-Fi services on the City metro, in a bid to compete with BT Openzone.
A Virgin Media spokesperson confirmed reports that it is considering installing wireless hotspots in the capital.
Speaking to eWeek, they stated: "We are actively exploring ways of using our existing fibre-optic broadband network to develop a Wi-Fi solution for London."
Since December 2010, Virgin Media has been busily rolling out fibre services across the UK, enabling households and businesses to take advantage of its 100Mb broadband packages.
The firm recently revealed that its network has passed 6.5 million homes – the equivalent of one-quarter of UK households.
Virgin Media hopes to have made 100Mb broadband accessible to half of all UK properties by 2013, as it competes with fibre broadband rival BT for custom.