Broadband customers will be able to use Virgin Media's digital music service for a "very, very low monthly subscription", it has been claimed.
The broadband provider recently announced plans to offer music downloading services, in conjunction with Spotify, after coming to an agreement with the major UK record labels.
Customers seeking full access to the Spotify music library current pay £9.99 per month for a Premium account.
However, Neil Berkett, Chief Executive of Virgin Media, said its service would be available to broadband package subscribers at a significantly lower price point.
He revealed plans to offer unlimited music downloads as part of broadband bundles, helping to keep costs down for UK consumers.
The broadband provider is keen to increase broadband subscription levels after shedding 36,000 cable customers during the second quarter of 2011.