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The YouView IPTV service may struggle to attract customers when it finally launches, a new study has suggested.

According to Digital TV Research, the subscription television market is fast reaching maturity in the UK, with a number of providers already offering pay-TV services.

Broadband providers Sky, BT and Virgin Media are among the firms already offering their own subscription and on-demand TV services.

And despite the potential benefits of broadband-based IPTV, such services are "unlikely to ever make too much headway", Digital TV Research said.

Simon Murray, the report's author, noted that digital TV penetration has almost reached saturation point as it exceeds 95 per cent.

"Free-to-air services are responsible for much of the recent digital TV growth," he stated.

"Digital pay TV penetration is not expected to climb much and will remain below 58 per cent of TV households."

Despite the involvement of a number of broadband providers and broadcasting corporations, the YouView project has been blighted by delays.

Services are scheduled to launch during the first half of next year, but according to Digital TV Research, this could prove to be too little, too late.

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