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Orange managed to plug the leak in its home broadband customer base during the final three quarters of 2011, it has been reported.

The firm managed to avoid losing any more net customers between October and December, with subscriber numbers holding steady at 713,000, reports

Orange has been steadily losing fixed broadband customers for some time, leading the firm to review its business strategy and customer service provision.

The measures put in place by the firm appear to be working, with attrition slowing over recent quarters and stopping altogether during Q4 2011.

In Q3 2011 Orange lost just 3,000 subscribers, down on the 10,000 lost in Q2 and 44,000 in the first quarter of last year.

Olaf Swantee, Chief Executive of Orange's parent company Everything Everywhere, said the firm's focus on operational excellence has generated solid performance over the year.

"We accelerated network and organisational integration to deliver planned cost savings," he explained.

"As a result of network sharing and customer experience improvements, we are seeing good commercial momentum."

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