Sky TV and broadband customers are uniquely placed to enjoy all the top motorsport action in 2012, as Formula 1 moves across to subscription television for the first time.
Every race on this season's F1 calendar - as well as free practice and qualifying sessions - is to be broadcast live on Sky Sports F1 HD.
The new channel launches on March 9th 2012, ahead of the season opening Australian Grand Prix in Melbourne on Sunday March 18th.
Channel 408 will be counting down to the new season with a host of preview content, featuring interviews, expert predictions and more, even before the first engine kicks into gear.
F1 fans are in for a treat this year, with the United States Grand Prix returning to the calendar at its new home in Austin, Texas, and Bahrain back on the circuit after political unrest caused the cancellation of last year's race.
And grand prix fans can look forward to a hotly-contested season - with British stars Lewis Hamilton and Jenson Button among five former world champions seeking to end Sebastian Vettel's recent dominance of the sport.
The 24-year-old German was simply too quick and too consistent in 2011, winning 11 races and 15 pole positions, with even Red Bull teammate Mark Webber left trailing in his wake.
But with main rivals McLaren, Ferrari and Mercedes all working hard on their cars for 2012, the double world champion faces stiffer competition this time around.
Sky broadband and TV customers will not have to miss a second of the action.
The new channel - Sky Sports F1 HD - will be showing live, uninterrupted coverage of every race from Australia on March 18th, through to the finale at Sao Paulo, Brazil, on November 25th.
This means Sky fans can enjoy races from all the classic circuits - Monaco in May, Silverstone in July, Spa and Monza in September - plus further visits to 21st century speedways in China, Korea, Singapore and India.
Sky Sports F1 HD is available at no extra charge to all Sky customers who are either subscribed to Sky Sports 1&2 or the firm's HD service.
The new channel will also be available on Sky Go and on the Xbox 360 to all customers with an Xbox LIVE Gold subscription.
And Virgin Media TV subscribers will be able to tune in providing they have a Sky Sports subscription.