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TalkTalk lost fewer customers during the first quarter of 2012, as net attrition slowed to 13,000 subscribers.

The broadband provider lost 43,000 home internet customers between October and December 2011, so Q1 2012 marked a significant improvement for the firm.

In total, the company now has 4,066,000 broadband subscribers in the UK.

Demand for TalkTalk fibre broadband appears to have helped stem the flow, with the number signing up for super-fast services increasing.

Some 4,000 households signed up for fibre broadband during the first three months of 2012.

Dido Harding, Chief Executive of TalkTalk, said the firm's focus on improving customer service was paying dividends.

She said the provider has driven "a real improvement" in customer numbers and is on track to deliver total customer growth in the current quarter.

"Our strategy has delivered a materially more profitable and stable customer base and a leaner, more efficient cost structure, giving us a strong platform from which to invest in growth opportunities such as YouView," Ms Harding commented.

She said TalkTalk would achieve its growth and margin targets through continued expansion of its network, further operating efficiencies, adding more services and increasing sales of super-fast broadband.

In the short to mid-term, TalkTalk aims to become a genuinely quad-play communications service provider, increasing the range of options available to UK consumers, Ms Harding noted.

"We believe the successful implementation of this strategy, supported by our financial strength, will deliver significant customer and shareholder value," she stated.

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