The number of people taking out tablet mobile broadband subscriptions is continuing to rise, it has been claimed.
In a new report, Strategy Analytics claimed that the market is "heating up", with 150 million new subscribers expected over the coming five years.
With more consumers seeking connectivity on iPads and other tablet devices, the analyst believes subscriptions will reach 172 million worldwide by 2017.
"Less than 13 per cent of the global tablet installed base will have active mobile broadband service in 2012," said Susan Welsh de Grimaldo, Director for Mobile Broadband Opportunities at Strategy Analytics.
"Service revenues from tablets will be an important incremental growth source for mobile operators."
She claimed that multi-device shared data plans and 4G long-term evolution broadband will be "key drivers" for tablet subscriptions.
Earlier this year, IDC predicted tablet sales of 107.4 million units in 2012 and 142.8 million units in 2013.
Tom Mainelli, Research Director for Mobile Connected Devices at IDC, claimed that demand for media tablets "remains robust" and the market is likely to be boosted by the launch of Windows 8 in the autumn.