UK TV viewers can see Hollywood action man Bruce Willis star as a 'demanding' version of himself in a new Sky broadband advert.
In the TV ad created by WCRS, the 'Die Hard' and 'The Sixth Sense' star is seen storming into the headquarters of his broadband provider after exceeding his download allowance.
Willis quickly becomes distressed when it is suggested that he watches movies in lower quality to avoid using up as much data, reports Campaign Live.
The advert then urges broadband subscribers to demand "high standards" from their provider - linking to the fact there is no usage cap on Sky Broadband Unlimited packages.
Sky also uses the ad to promote its unthrottled services - with users still able to receive top download and upload speeds at peak times.
Willis is not the first 'A-List' star to feature in a Sky advert - with Dustin Hoffman and Kate Winslet among those to have promoted the firm's brands in the past.
"Having Bruce take on a stereotypical celebrity persona adds a sense of fun to the campaign," said Lyssa McGowan, Brand Director for Home Communications Products at Sky.
"At the same time, [it] serves to highlight the fact that customers deserve a broadband package that is truly unlimited."