Sky has unveiled a brand new broadband router in a bid to optimise in-home connectivity for its UK consumers.
The new Sky Hub - which is said to have a "stylish new look and cutting-edge technology" - offers a significantly improved Wi-Fi range.
Built by Sky's in-house engineering team, the router offers features such as Wi-Fi 'N' 144Mb on a single channel, Wi-Fi Alliance Certification, 4 x 100Mb Ethernet ports, ADSL2+ Socket, and built-in PSU.
The hub automatically selects the optimum wireless channel, helping users to enjoy super-fast connectivity, and can be used for both ADSL and Sky Fibre connections.
"The Sky Hub provides the best wireless range of all major internet service providers' routers and lets users get online even further away in the home," the broadband provider stated.
"This means that customers need no longer worry where the router is located in the home."
The Hub also scans automatically for potential interference in the home and then selects the best wireless channel to give the strongest and most reliable connection available.
"Combined with Sky’s truly unlimited broadband, this means customers will enjoy a totally limitless service, no matter where they are in the home," the firm stated.
"At the same time as delivering a better wireless experience, the new hub is also our greenest yet. Its new smart power consumption technology means it uses less energy than our previous routers."
Lyssa McGowan, Director of Communications Products at Sky, said the state-of-the-art router delivers "unbeatable" wireless range throughout the home meaning customers can get online in parts of their property they couldn’t before.
"Further enhancing the complete Sky experience, customers will benefit from greater connectivity, whether they’re enjoying Sky Go in the garden, checking Facebook in the bedroom or interacting with zeebox on the sofa," she stated.
"Alongside the UK’s only totally unlimited broadband service, free public Wi-Fi and unbeatable customer satisfaction, Sky Broadband goes from strength to strength."
The Sky Hub will come as standard for households signing up for a broadband deal with the firm from October 18th 2012.
All other customers can initially purchase a Sky Hub for £39, rising to £69 after the introductory offer period.